The Dutch Dairy Association (NZO)

Ib Antoni had many exciting collaborations with customers from all over the world – including the Dutch Dairy Association, NZO (Nederlandse Zuivel Organisatie). Out of the many collaborations Antoni had in the Netherlands, the collaboration with NZO was one of the tasks he became best known for. The Dutch Dairy Association wanted the Dutch children to drink 3 glasses of milk a day, and the idea of ​​a little superhero drinking milk was born. Since he always had to walk around with his 3 glasses of milk, he was named Joris Drie-pinter, after the English measurement. The beautiful little Joris and his universe turned into a big marketing campaign, perhaps especially as it became one of the very first TV commercials on Dutch TV back in 1967 – and in 1969 even in colors!

As Antoni Legacy is constantly working on cleaning Ib Antoni’s beautiful original drawings, one can never know when a new illustration from Antoni’s hand will see the light of day. But when the illustration is ready for reproduction, it is added to the collection on this page, both under Products, Illustrations and the client for which the illustration is designed. If you have a special interest in, or further knowledge about an Antoni-illustration or an Antoni-customer, you are more than welcome to contact us.

See the products associated with The Dutch Dairy Association (NZO) below.

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