The Strong Oatmeal Boy

Illustration 130

In 1957 Ib Antoni made this lovely illustration as a part of a larger series featuring the popular “Davre Kids” for FDB (translated: The Joint Society of Denmark’s Co-operative Societies).

The happy boy has suddenly gained so much extra strenght, naturally because he has been eating Davre Oatmeal.

As a part of the campaign, the playing rhyme was used; “Avra for Laura – Nu skal vi ha’ Davre”. Here with a direct approach: Become healthy and strong, eat Davre.

In this version, only the first part of the campaign slogan is included; “Avra for Laura…”, so this version is probably later in the series of Davre Kids, as the customers have all got to know the slogan and can complete the rhyme themselves.

This illustration was made in 1957 for FDB (translated: The Joint Society of Denmark’s Co-operative Societies).

If you are interested in this illustration, you might also like these Antoni categories: The Davre Kids and Food.

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