Shopping with The Royal Guards

Illustration 022

A husband and wife are shopping in Copenhagen, while suddenly the Royal Life Guard walks by on their daily walk to Amalienborg Castle starting from the barracks of the Royal Life Guard at Rosenborg Castle.

The text goes; “Shopping in Wonderful Copenhagen”.

This beautiful illustration was drawn for The Copenhagen Tourist Association (today Wonderful Copenhagen) in 1966. The campaign was made to attract tourists to go shopping in Copenhagen, also outside the high season.

The campaign had a slogan in Danish that read “Gå på Indkøb med Garden” (translated; Go Shopping with Gards).

The poster was printed in a circulation of 10,000 copies and was very popular with tourists, as it is described in several newspapers in 1966.

If you are interested in this illustration, you might also like these Antoni categories: Royal Guards, Copenhagen and Wonderful Copenhagen.

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